Learn & Earn participation is open to all natural and conventional products and brands throughout the store. In preparation for Learn & Earn's roll-out in stores later this year, the Fresh Thyme team will reach out to its suppliers throughout the store with additional program details and information for supplier enrollment and pre-launch pricing for the Learn & Earn program. We couldn't be more fired up to bring Learn & Earn to the Fresh Thyme Market shopper community.' Our team saw the same kinds of values, beliefs, and intentions for consumers with the Fresh Thyme Market team - it's about the people. We're enabling people to discover healthier options with less work while connecting them to incremental savings. 'Our Merryfield team wants to make it easier for people to know which brands and products are right for them and their families. 'Merryfield's partnership with Fresh Thyme goes beyond in-store education and incentives,' said Mayer. This real-time holistic view of consumer purchases offers CPG brand partners unprecedented visibility into consumer preferences and decision-making in the store. 'Through Learn & Earn, we're now able to pair digital in-store education with exclusive at-shelf digital promotion tools and a new consumer facing program promoting healthier choices and making wellness more accessible to more people.'īecause Learn & Earn is facilitated through the Merryfield Rewards Network, CPG brands participating in Learn & Earn at Fresh Thyme Market will have exclusive access to a growing suite of consumer activation and insights solutions. 'We first added Smart Shelf Tags with its enhanced QR codes to help our shoppers make better informed buying decisions in-store while allowing our supplier partners to provide digital content to best present their products to our shoppers,' said Jonathan Lawrence, Vice President, Center of Store at Fresh Thyme Market. Consumers value information while shopping and have shown they will remain more loyal to brands that provide greater transparency.

When scanned by a smartphone, rich and exciting digital content such as videos, web content, images, product ingredients and nutritional attributes are displayed to engage and educate in-store shoppers. CPG brands participating in Learn & Earn at Fresh Thyme will set themselves apart with Merryfield Learn & Earn branded QR codes. Many brands have compelling stories to tell and need innovative ways to help educate consumers on the unique attributes of their products.

Standing out at the shelf continues to be a struggle for CPG brands. The Merryfield Learn & Earn program is a great step in that direction,' said Art Scott, Senior Director, Marketing at Fresh Thyme Market. Our Fresh Thyme Market team is always looking for ways to help elevate our shoppers' in-store experience with differentiating new programs, engaging digital in-store experiences and additional savings opportunities. 'Consumers today have a lot of options on how they choose to shop and where. Merryfield first announced its new Learn & Earn program in December, 2022. Learn & Earn is easy for retailers to adopt and implement and designed to be complementary and incremental to other existing in-store engagement and promotional programs. Scanning QR codes with any smartphone camera immediately reveals product information, educational content, and now through the Merryfield app, shoppers can unlock new exclusive incentives and money-saving offers to encourage them to buy that product on that shopping trip. 'Fresh Thyme Market™ has been a leader in adopting Smart Shelf Tags and now by implementing Learn & Earn™, they're demonstrating a commitment to helping shoppers make more informed buying decisions in-store while enabling brands to provide digital content and exclusive offers.'Īs a Learn & Earn participating retailer, Fresh Thyme Market will have Learn & Earn in-store signage and QR codes displayed at-shelf for participating brands. 'We're thrilled that Fresh Thyme Market has chosen Learn & Earn to engage and educate their in-store shoppers,' said David Mayer, Founder and CEO of Merryfield.

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